Our signature bridal hair and makeup are modern, natural, elegant, and timeless. We specialise in creating radiant and flawless skin, soft glam makeup, and relaxed and undone hairstyles that emphasise natural beauty. Let us help you feel confident and beautiful on your big day.

Who are we?

Congratulations on your engagement and on starting that all-important wedding planning journey. You are now choosing your hair and makeup artist, and it's a bit of a jungle out there! So, why choose ATA?

​Amanda Thorell Artistry is a London-based wedding boutique agency for the modern bride. We have over 15 years of experience working in the industry.

Our signature looks are natural and effortlessly flawless for a bride who wants to look the very best version of herself. Forget heavy foundation that sits like a mask on your face and say yes to a dewy and radiant coverage that looks and feels like natural skin, only perfected.

I have you covered with all the latest looks, trends, and high-end products, and I will tailor-make the perfect look for your features.

​Working closely with brides and women for the last 15 years, I understand how important it is to feel comfortable, like a million dollars, and the best version of yourself all at once.

Being a good listener, a beauty expert, a hair magician, and a calming influence are all essential traits of a great makeup artist.

Born and raised in Sweden, my signature is to create timeless, modern, romantic Nordic looks where your features and beauty are enhanced, not masked.

About me:

Welcome to my little corner of the internet. I am so glad you have found your way here and want to learn more about me. Being born and raised in Sweden, my signature looks are Nordic-inspired, with radiant, fresh-faced skin and your natural beauty in focus. I got married in 2023, and I know how important it is to feel like the very best version of yourself and for the makeup to last all day and night.

I am a country bumkin by birth but a city girl for the last 17 years. I love London and all it has to offer, and I am currently living in South London with my husband and our son Caspian. With over 15 years in the industry, makeup and hair are not only my job but also my biggest interest and a major part of who I am.

​I have always loved expressing myself creatively and working with my hands. When not in the "office" you will find me on a yoga mat or in a good pub enjoying a glass of wine with friends. Life is all about balance, am I right?

As a makeup artist, you must have a keen eye for detail and be attentive to what's in season. Makeup and hair trends are ever-changing, and you always continue learning and evolving as an artist.

I studied fashion and beauty makeup at Delamar Academy, London's top makeup school. Some of my career highlights include an advertising campaign with Team GB (Olympics), being the head makeup artist for a Eurostar campaign (in Paris and Amsterdam), and being published in Marie Claire. I also had the honour of working with numerous brides on their wedding days.

I take great pride in my profession and always push myself to deliver the highest standard in all aspects of my job. Making people feel beautiful and confident in their own skin is truly one of the greatest joys of my profession. Being a part of someone's wedding day is an honour and a special moment. I am one of those lucky few who absolutely love going to work, and a wedding morning is such a joyous occasion. Armed with makeup brushes and a strong coffee for those early mornings, I will bring my expert skillset and a lot of laughter.

​If you think I am your gal, please don't hesitate to contact me.

Amanda Thorell Artistry is a wedding makeup artist and hair stylist in South East London.