Why Choose Barucci?

Our job isn’t to cover you—it’s to uncover you.

People often think tailoring is about fabric, stitching, and cuts. But for us, it’s about something much deeper. It’s about empowerment. It’s about identity. It’s about giving people the confidence to stand tall and say, ‘This is who I am.’

We don’t make clothes because the world needs another suit or jacket. We make clothes because we believe in the power of individuality. What you wear reflects who you are on the inside, and our job isn’t to cover you—it’s to uncover you. To design pieces that help you tell your story without saying a word. Every stitch, every thread, every detail is intentional. It’s not just about making you look good; it’s about how you feel when you wear something we’ve created. Do you feel powerful? Do you feel unstoppable? Do you feel like you? That’s why we do what we do.

We start from the inside out. We don’t just ask, ‘What do you want to wear?’ We ask, ‘Who are you? What drives you? What makes you, you?’ And from there, the clothes almost create themselves. Yes, we make suits, shirts, jackets—the things you can see. But the real product we create is a feeling. It’s that electric moment when someone looks in the mirror and realises they’re ready to own whatever comes their way.

Because in a world full of noise, your voice deserves to be heard. And your style is one way to amplify it. We make clothes because we believe in you. And when you’re ready to show the world who you are, we’ll be here to create something extraordinary with you.

We don’t just make clothes. We craft identity.

Visit Us in London

Discover the art of fine tailoring with Barucci. Book a consultation today and experience the ultimate in craftsmanship, personalisation, and luxury style.

London Showroom – 1st Floor, 24 Goodge Street, W1T 2QF

Barucci’s journey began in the heart of London’s tailoring tradition in 2004, where the founder, Prince Khurram, refined his skills at Crombie on Bond Street and Jermyn Street. There, he developed a deep passion for bespoke and made-to-measure craftsmanship. After further honing his expertise at another prestigious menswear house, he founded a formalwear and custom tailoring business in Guildford in 2014, which later became Barucci Custom Tailor. Combining time-honoured techniques with modern sophistication, Barucci quickly became known for its precision, elegance, and exceptional fit—offering customers a truly bespoke tailoring experience.