Swagger & Swoon is dedicated to providing a fantastic experience for matching the groomswear to the bridesmaids dresses, with unparalleled colour range, in-house workshop for the most bespoke requests and fantastic customer service to tie (pun very much intended) it all together.

Thousands of happy couples rely on Swagger & Swoon every year, and our ties, cravats and matching pocket squares have adorned weddings around the world for over a decade, resulting in us winning Best Groomswear in the UK Wedding Awards.

Our products have appeared in Wedding Magazine, Brides, You & Your Wedding, Inspired Bride, Wedding Ideas, Cosmopolitan Bride and numerous wedding blogs, and our customers consistently rate us 5* in independent customer surveys.

Sorting the grooms ties may not be as glitzy as buying the wedding dress, but we try to get close, and we love it!

The last word is probably best left to one of our customers, Kayleigh, who left this review recently:

"Massive thank you to George and all the team at Swagger & Swoon for the ties, bow ties, pocket squares and socks for our wedding. We were having issues finding the correct colour match and had ordered lots of different options online with no joy. We then came across Swagger & Swoon and the service was just incredible. We sent off a cutting of the bridesmaid dresses and were sent back colour swatches to choose from. The final match was absolutely PERFECT! Our order was received shortly after, top quality and we were really happy!! Would highly recommend you guys to anyone."