The 25 Best Wedding Dress Shops in the UK
Ready to find your dream wedding dress? Discover the best wedding dress shops in the UK - these shops have something for every shape, style and budget
A key part of wedding planning is finding your dream wedding dress - so you’ll want to know about the best wedding dress shops in the UK!
Visiting wedding dress shops is a super exciting experience - the expert staff at all the designer bridal shops will really look after you and help you to find the wedding dress of your dreams.
It’s worth noting that most UK wedding gown stores operate on an appointment basis, so you’ll need to book in advance with the one you want to visit, but it also means you’ll have an exclusive experience once you’re in store.
Before attending your wedding dress appointment, research the brands that your chosen boutique stocks, and look at the styles of wedding dresses you like too so you can show the stylists what you’re looking for - but we’d always say to be open to taking their advice too!
Read on to discover some of the best bridal shops UK-wide, or start browsing for wedding dress shops near you right here.
25 of the UK’s Best Wedding Dress Shops
1. Abigail’s Collection - Essex
Located in Essex, Abigail’s Collection is a local landmark, frequented by excited couples and celebrities alike!
They offer private VIP appointments, and aim to spoil all their visitors, regardless of budget, size or style of wedding. In their nearly 20 years of business, the team have scooped nearly 30 awards, including six ‘best in UK’ titles, and they’ve catered for high profile names such as Rylan Clarke, Olly Murs, TOWIE stars and more.
They have a huge range of dresses to explore, across two floors, and you can select the styles you like to try on ahead of your appointment. Their price range is broad, including sale and sample options from £399, and they even stock their own collection, for a totally unique bridal look.
- Bridal brands stocked: Madi Lane, Evie Young, Eva Lendel, Lillian West, Abella by Allure, Mark Lesley, Casablanca Bridal, Rebel, LILLY, Arabella Grace, White Rose, Morilee, Veromia
- Price range: £399 - £1,999
2. TDR Bridal - West Midlands
TDR Bridal lay claim to having the biggest selection of wedding dresses in Birmingham and West Midlands. Described as ‘one of the best-stocked boutiques in the UK’, they ensure they have something to suit everyone - regardless of age, size, shape or budget.
They’ve worked with thousands of nearlyweds over the years, and pride themselves on their close relationships with the designers they stock, meaning they can offer exceptional service to everyone who shop with them.
They stock dresses ranging from sizes 6 - 30, and can order in from a 2 - 32, and offer every visitor a VIP experience. With six dressing rooms, there’s plenty of space for your I do crew and plenty of dresses to try on.
Their average wedding dress costs around £1,500, but they have a broad price range to browse and also offer finance options.
With 130 five star reviews on their Hitched listing, it’s easy to see why TDR Bridal won a Hitched Wedding Award! One review reads: “They were so lovely and welcoming! They had 500+ dresses to choose from and I was spoilt for choice!
“The dress I purchased was £800 (on their lower end) - they were super friendly and kept to my budget!”
- Bridal brands stocked: Allure Bridal, Badgley Mischka, Casablanca, Ellis Bridals, Elysee, Enzoani, Etoile, House of Mooshki, Jolie by Berta, Josephine Scott, Justin Alexander, Justin Alexander Signature, Lillian West, Madison James, Morilee, Rachel Allan, Rebecca Ingram, Ronald Joyce, Sarah Alouache, Sassi Holford, Sottero & Midgley, Wilderly
- Price range: £695 - £4,000
3. Silk & Maple - Suffolk
Award-winning wedding boutique Silk & Maple have won several accolades, including a coveted Hitched Wedding Award, which is given to vendors who provide exceptional service to their customers.
Bridal appointments at this Suffolk boutique typically last around two hours, and include a consultation with the expert team where they get to know your likes, dislikes and your wedding vision, before taking you to a private dressing room for a trying on session.
Visitors can enjoy complimentary bubbly, soft drinks or hot drinks too, to make the experience even more special, and choose from a range of appointment options. Customers love their Silk & Maple experience - they have 11 five star reviews on Hitched.
One delighted nearlywed wrote: “The friendliest, most uplifting experience, with a stunning collection of dresses.
“Tegan and Roberta are so good at what they do - I thought I'd feel self-conscious trying on dresses, but they made me feel like a bride. I can't recommend them highly enough.”
Their average wedding dress costs £1,800, but they stock a range of price points and have sample sales throughout the year with dresses starting from just £250. They also stock sizes 8 - 20 in store, but can cater from 0 - 30.
- Bridal brands stocked: L’Amour, Sarah Alouache Bridal, Rebecca Ingram, Nicole Milano, Dream by Savin, Ellis Bridals, Charlotte Mills, Stately Soiree
- Price range: £1,100 - £4,300
4. Blue & Sixpence Bridal - Merseyside
With over 30 years of experience, Blue & Sixpence Bridal is a Liverpool institution.
They specialise in affordable, sustainable and size-inclusive wedding dresses designed to suit all styles of wedding. Visitors can browse a beautiful selection of designer dresses and handmade wedding accessories to complement their look.
There are over 450 wedding dresses to browse, in a range of colours and styles, so you’re sure to find the perfect one for you. They are all brand new designer samples, meaning you save at least 50% off the RRP!
You can also sell your dress through the boutique once you’re finished with it, making finding your dream dress even more affordable than you thought.
Located just half an hour from the centre of Liverpool, nearlyweds and their entourage can enjoy complimentary refreshments, dressing gowns, spa slippers and the on-site café.
They stock gowns in sizes 6 - 36, as well as veils, hair accessories and jewellery. They have nearly 50 five star reviews on Hitched, so it’s clear to see why they received a Hitched Wedding Award for the past two years’ running for their exceptional service.
One nearlywed commented: “Such an amazing stress free experience from start to finish. I was anxious as a bigger girl that I would not have the same magical moment when finding the right dress but after a chat with Ali and her asking a few questions she was able to gauge what I wanted and funnily enough, I fell in love with the first gown she picked out for me.
“No embarrassment, no awkwardness, I felt beautiful and special. Massive thank you.”
- Bridal brands stocked: Varies
- Price range: from £199
5. Lovely Bride - London
Nearlyweds looking for a London bridal shop should consider Lovely Bride. First established in 2010, Lovely Bride prides itself on redefining the wedding dress shopping experience by sourcing the newest designers offering the latest bridal fashion.
They offer an empowering and uplifting experience for every visitor at their London store, where you can browse beautiful dresses created by talented designers.
You can also shop for your accessories, including bridal gloves, jewellery, veils, hair accessories, headdresses and more. Designers are curated by location, and in the London branch of Lovely Bride you’ll find an edit from 12 awe-inspiring creators.
Lovely Bride describes themselves as ‘more than a shop, it is a community’, so if you choose to buy your dress there you’ll be immersed in their supportive environment and can take advantage of their advice and guidance as you prepare to walk down the aisle.
- Bridal brands stocked: Alexandra Grecco, Rue De Seine, Louvienne, Charlie Brear, SAINT, Georgia Young, Alyssa Kristin, Alyne By Rita Vinieris, Zoe Rowyn, Lovers Society, Adriana Madrid, Jenny Yoo
- Price range: from £2,400
6. Hagley Bridal Studio - Worcestershire
Looking for a UK bridal shop with a warm, relaxed atmosphere? Consider Hagley Bridal Studio, located in Worcestershire.
The friendly and experienced team will go above and beyond to give you the best possible experience, from the moment you walk through the door to your final fitting with them.
Operating for more than 40 years, they’ve helped countless nearlyweds find their dream gown. Browse through a large range of designer brands, and a dedicated plus size range too, before shopping for the perfect finishing touches in the form of veils and bridal accessories.
The team at Hagley Bridal Studio received a Hitched Wedding Award due to their 17 five star reviews on Hitched. Customer service is hugely important to them, as this review from one satisfied to-be-wed shows: “I had been looking for my dress for a little while, when someone recommended Hagley Bridal to me…I’m glad I went along as it was a lovely little shop with exclusive appointments.
“The styles of dresses Louise had in stock were just what I had been looking for and Louise was really knowledgeable about the designers she stocks. Louise was calm, friendly and didn’t ever make me feel like she was rushing me.
“I went back to try the dress on quite a few times after purchasing for various reasons and Louise was always really accommodating. I wanted to alter the design and add some different sleeves to the dress and both Louise and the seamstress Savinder worked with me for that to become a reality.
“I cannot fault Hagley Bridal at all, from start to finish it was the relaxing experience I was looking for.”
- Bridal brands stocked: Madi Lane, Sophia Tolli, Millie Grace, Millie May
- Price range: from £850
7. Coastal Bridal - Cornwall
This award-winning wedding dress shop is situated in the coastal town of Mevagissey in Cornwall.
Coastal Bridal offer an appointment-only service, so you can be guaranteed the team’s full attention as you browse for your perfect wedding dress. Owner Hailey and her team pride themselves on making your experience friendly, relaxed and unforgettable.
They stock two British bridal brands - Victoria Kay and True Bride - and all their designs are made to order and fully customisable, so you can create a bespoke bridal look to suit your needs.
They currently offer a 10% discount to Hitched users, and have six five star reviews from happy customers, with one reading: “There is a reason why this boutique wins awards and it was apparent from the minute we arrived.
“We were immediately put at ease. Hailey gently guided me through the experience, reassuring me and making me feel like I’d always imagined. Simply magical.”
- Bridal brands stocked: Victoria Kay, True Bride
- Price range: from £545
8. Rebecca Andrews Bridal - Greater Manchester
This Salford-based boutique specialises in high quality, handmade wedding veils.
Rebecca Andrews Bridal stocks both contemporary and classic styles of wedding veils, making them ideal for nearlyweds no matter what their personal taste or preference. You can even collaborate with the team to create a custom veil to perfectly match your bridal look.
From pearl-adorned beauties to sleek, simple styles, there’s something for everyone here.
Rebecca has six five star reviews on her Hitched listing for her service and designs, with one thrilled to-be-wed writing: “Rebecca Bridal created the most beautiful veil I could imagine, it was exactly what I wanted.
“She was a joy to work with- very helpful and responsive, and my veil got so many compliments. I would recommend her to absolutely anyone - I wish I could wear my veil every day!” With reviews like that, it’s easy to see why she received a Hitched Wedding Award!
- Bridal brands stocked: Rebecca Andrews Bridal
- Price range: from £90
9. Lisa Lyons Bridal - Hertfordshire
With over 25 years of experience in the bridal industry, Lisa Lyons-Montgomery knows exactly how to cater for the nearlyweds that visit her bespoke bridal studio, Lisa Lyons Bridal.
Located in Harpenden, Hertfordshire, Lisa prides herself on the stress-free, seamless experience she offers to her visitors, helping them to enjoy every moment of their wedding dress shopping experience.
They offer both bespoke and own-label dresses, with contemporary designs and vintage-inspired offerings available to browse. Lisa will work with you directly to bring your bridal vision to life, and advises that you allow at least six to nine months for the process if you can.
Lisa has 32 five star reviews on Hitched from delighted nearlyweds thrilled with her work, resulting in her receiving a Hitched Wedding Award.
One review reads: “From the moment Lisa sent me a sketch of my dress I knew she was the person I wanted to work with. She understood everything I wanted and created exactly that!
“I felt a million dollars on my wedding day, wearing exactly the dress I had imagined. Having your dress made bespoke gives you that extra special feeling, knowing it is a one off design and every element is handmade.
“I couldn't recommend Lisa more, she was a pleasure to work with, friendly, welcoming, professional and a ridiculously talented lady.”
- Bridal brands stocked: Lisa Lyons, bespoke
- Price range: from £1,200 - £6,500
10. Elsie May Bridal - Staffordshire
Elise May Bridal is an elegant boutique in Lichfield, home to renowned fashion labels loved by nearlyweds across the world. The boutique itself specialises in wedding gowns and exquisite accessories, and with the help of their expert stylists, there's a perfect dress for everyone.
From tiaras to veils, the dedicated team even offers post-wedding services such as cleaning of the dress and beautiful heirloom boxes for preservation and storage after your big day.
Many newlyweds have raved about Elise May Bridal's ability to find everyone their perfect dress.
One customer confessed that she was skeptical before entering the store "as being tall and slim I thought it would be difficult, but Fleur [the store's expert dress stylist] put my mind at ease from the moment I sent the first message... I really liked the fact that Fleur gave her opinions and thoughts if you asked, which is always handy when you're stuck between different dresses."
From modern silhouettes to bohemian lace, this boutique has a select yet diverse range of styles available in a wide range of sizes, and prides itself on offering affordable prices so everyone can feel their best on their big day.
So, if you're based in Staffordshire and you're fed up of typing "bridal shops near me" into your search engine, then save yourself the trouble and check out this gorgeous boutique!
Bridal brands stocked: Morilee, Sophia Tolli, Nicole Milano, Elise May Bridal's Private Label
Price range: from £99
11. Elsie May Bridal - Staffordshire
Looking for bridal boutiques in Staffordshire? Elsie May Bridal is an elegant boutique in Lichfield, which stocks a range of well-known bridal brands.
You’ll be able to find dresses from brands such as Sophia Tolli and Morilee, as well as Elsie May’s Private Label too. You can also shop for your bridal accessories to complete your look.
Book a private appointment with your wedding party to start your journey to finding your dream dress. The team recommend allowing at least nine months lead time when it comes to dress shopping - this allows plenty of time for alternatives and finding the right finishing touches.
The team at Elsie May Bridal also offer help with your post-wedding tasks - they can help with cleaning and also provide a box to help you store your wedding dress.
- Bridal brands stocked: Morilee, Sweetheart by Justin Alexander, House of Wu, Nicole Milano, Sonsie by Veromia, Graceful by White Rose
- Price range: from £99
12. Tiffany Couture - Merseyside
Looking for a high end wedding dress in Liverpool? Tiffany Couture is the bridal boutique for you.
With over 20 years experience in styling nearlyweds, the team know exactly how to help their clients find the perfect dress and look and feel amazing on their wedding day. They also sell samples and accessories.
You can shop dresses from four leading wedding dress designers here, and even dress your wedding party as they stock bridesmaid dresses by Dessy and Jenny Packham too.
They have a selection of glowing reviews on Hitched, with one reading: “I had the best time picking my wedding dress, I felt like it was made for me!
“Jayne and June were so welcoming and friendly to myself, my mum and my sister and we always looked forward to fittings!
“They were also so understanding with covid cancellations and stored my dress until I was ready, I would highly recommend!”
- Bridal brands stocked: Ronald Joyce, Victoria Jane, Sofia Bianca, La Sposa
- Price range: POA
13. Barn Bridal Boutique - Essex
If you’re looking for a budget-friendly wedding dress, a visit to Barn Bridal Boutique in Essex needs to be on your to-do list.
They specialise in off-the-peg wedding dresses available to take home the same day. No matter what your shape or style, you’re bound to find a wedding dress you love and can afford, as nothing costs more than £1,200.
You’ll meet with Jane, the owner, at your appointment, in the private, air conditioned boutique. She’ll share her knowledge, expertise and advice with you as you search for your dress with your wedding party.
Browse dresses from sizes 6 - 24, and experiment with different styles to find the one. When you find it, Jane will pop open the fizz to help you celebrate!
Jane has 18 five star reviews on Hitched for the incredible experience at Barn Bridal Boutique, with one happy newlywed commenting: “Jane was incredible, such a friendly person and knew what she was talking about.
“Being plus sized is always a worry but she made all my concerns disappear. Found my dream dress with Barn Bridal Boutique after trying on many styles to see what suited me best. Thanks again!”
- Bridal brands stocked: Varies
- Price range: £750 - £1,200
14. Emma Bridal Wear - Merseyside
Discover three floors full of beautiful wedding dresses at Emma Bridal Wear! Located in Childwall, Merseyside, you’ll find exactly what you’ve been dreaming about here.
There’s a huge range of brands to explore, including the world-famous Pronovias. During your appointment, the team will get to know you - focusing on your wedding style and aesthetic as well as your colour theme - in order to match you with the perfect gowns.
Whether you want cool and contemporary or timeless romance, there’s something for everyone here.
- Bridal brands stocked: Pronovias, Ronald Joyce, Sofia Bianca, Victoria Jane
- Price range: POA
15. Mirror Mirror - London
Founded by Maria Yiannikaris and Jane Freshwater, Mirror Mirror has been a London bridal institution for more than 20 years.
You’ll find this chic boutique in Crouch End. It’s home to beautiful bespoke wedding dresses handpicked from the finest bridal brands across the world.
Visitors can enjoy consultations and private fittings amongst the luxe furnishings and sparkling chandeliers. Alternations are done in the on-site studio by a team of experienced tailors. Booking your appointment is simple - and you can shortlist the designers you’re most interested in, including their own in-house designs from Mirror Mirror Couture.
The bridal boutique scores highly on Hitched, with a reviewer writing: “If you are looking for a special place to get your dream dress from, Mirror Mirror is the place to go!
“I visited two other dress shops to try and find "the one" and knew just from walking into Mirror Mirror things would be different! I was made to feel like a VIP - offered bubbles and my own booth, then got to browse their current collections and pick things I thought I liked!
“Linda was my consultant and my goodness she is incredible! She knew exactly what I wanted and as soon as the dress was in I was welling up! I actually tried this dress on at one of the other boutiques, It just goes to show if you have an expert pinning you in and styling you properly, the dress will look as it should!”
- Bridal brands stocked: Cymbeline, Eliza Jane Howell, Gemy Maalouf, Inbaal Dror, Milla Nova, Nicole Milano, Mirror Mirror, Pronovias, Sassi Holford, Vera Wang
- Price range: from £1,850
16. Vicki’s Bridal Boutique - Kent
This family-run business in Kent specialises in bridal gowns and accessories. Vicki's Bridal Boutique is run by sisters Hannah and Megan, in honour of their beloved grandmother Vicki.
Drawing on their backgrounds in fashion and retail, the sisters pride themselves on offering their customers a memorable experience. The environment in the boutique is relaxing and comfortable, with cool styling elements made for the ‘gram!
You’ll have shop exclusivity during your appointment, so you can take your time browsing the vast range of dresses on display. You can also take advantage of Megan and Hannah’s expert advice. There’s space for up to four guests to accompany you, and the team can also accommodate late night appointments if needed.
Vicki’s Bridal Boutique has 43 five star reviews on Hitched, with one reviewer describing her experience as ‘life-changing’: “My experience at Vicki's was one that I will remember for the rest of my life.
“I had Hannah on my special day and she was so accommodating, kind and reassuring with advice about what works and what doesn't. I trusted her opinion as honest and I found my dream dress on the first visit.
“The shop was beautiful and had some really unique touches that made it a really personal experience. I can't wait to go back for my fitting in a few weeks.”
- Bridal brands stocked: Kelsey Rose, Nieve Couture, Ellis Bridals, Freda Bennet
- Price range: from £800
17. Brides by Solo - Cambridgeshire
Stocking a vast range of bridal labels, Brides by Solo will make it easy for you to find your perfect wedding dress, and the accessories to match.
They are located in Newmarket, and their boutique has two spacious dressing rooms so you can try on a selection of dresses and review them with your friends and family.
Once you’ve found your dream dress, you can have it altered to ensure the perfect fit - but the service doesn’t stop there. They can also help you with preserving your wedding dress after your big day.
They have an incredible 57 five star reviews on Hitched, including this one, which we find endearingly relatable: “Many many thanks for all your advice and hard work in creating my beautiful wedding dress to be just how I wanted it.
“I was so pleased when I finally found 'the one' after trying on 60 dresses! Louise was fantastic at recommending alterations to my dress that I hadn't even thought of and I couldn't believe how natural you made the dress look. Thank you for being so patient, and professional.
“The dress on the day fitted perfectly. After sweating in the heat and drinking a bit too much wine the week beforehand in Turkey, I was a bit worried that it would be a bit tight, but I actually felt very comfortable and my mum couldn't believe how well done the lace round the top was. I enjoyed wearing my dress so much, so thank you for a great experience in buying it.”
- Bridal brands stocked: Allure Bridals, Maggie Sottero, Wilderly, Brighton Belle, Kelsey Rose, Solo Styles
- Price range: £400 - £2,000
18. White Lace & Butterflies - Buckinghamshire
Based in Great Missenden, White Lace & Butterflies cater to customers from across the whole of the UK.
They offer a vast selection of wedding dresses from a range of different bridal labels from their beautifully decorated boutique. A family-run business, White Lace & Butterflies was set up by two sisters who wanted to create a memorable, valuable experience for nearlyweds searching for their dream dress.
Appointments here last 90 minutes, allowing you plenty of time to discuss your wants and needs with the team and try on the gowns. Bring your wedding party, and they can sip bubbly or hot drinks as you model dresses for them.
White Lace & Butterflies have 29 glowing reviews on Hitched, with their most recent reading: “I couldn’t recommend White Lace and Butterflies more. From start to finish they have been absolutely amazing and I’m so glad I found them.
“They have the most beautiful selection of dresses, but the whole experience was by far the best experience I came across after visiting several other shops. Amy was great, she was friendly and made me feel at ease the whole time, which is so important when you are choosing your wedding dress as I felt quite nervous beforehand.
“I really appreciated that she wasn’t overly pushy like I had experience in some boutiques. I will be recommending this place to all my future bride-to-be friends, it just doesn’t compare to any other!”
- Bridal brands stocked: Savin London, Anna Kara, Lillian West, It Was All A Dream, Caroline Castigliano, Stephanie Allin, Daalarna
- Price range: from £1,200
19. Isabella Grace Bridal - Kent
Isabella Grace Bridal is an award-winning bridal boutique located in Tunbridge Wells.
There are three fitting suites at this bridal shop, and a huge selection of wedding dresses by acclaimed bridal designers available to browse. You’ll enjoy a one-on-one consultation with an expert bridal stylist, who will help you find ‘the one’.
They are proud to accommodate all nearlyweds - regardless of budget or style, offering everything from classic silk dresses to floaty bohemian numbers. They also have a sale section where you can snap up a bargain.
Isabella Grace Bridal has nearly 100 five star reviews on Hitched, all of them praising the service, value for money and professionalism, with one reading: “I had the most amazing experience at Isabella Grace, it was the first wedding dress shop I visited and nothing else came close!
“Gabrielle was the most incredible and supportive consultant guiding me through my options and helping me choose my Yes Dress!
“The shop is so pretty, and the rooms help make the whole experience all the more special. I’m so happy I was able to find my dream dress with the Isabella Grace team.”
- Bridal brands stocked: Madi Lane, Milla Nova, Essense of Australia, Justin Alexander, Martina Liana, Stella York
- Price range: £1,200 - £3,800
20. Morgan Davies - Hertfordshire
This luxurious bridal boutique offers you the chance to try on wedding dresses from the latest collections, designed by the finest international bridal designers .
The team at Morgan Davies pride themselves on choosing incredible gowns that truly stand out - ensuring you’ll have all eyes on you on your wedding day should you choose something from their exciting, diverse collection.
They believe every nearlywed is unique so during your private consultation the warm and welcoming stylists will work with you to find wedding dresses that truly reflect your personality and style. You’ll also be able to browse veils, hair accessories and jewellery to complete your look.
They have 20 five star reviews on Hitched, with many reviewers remarking on their service. One such review reads: “Wonderful experience! From my first visit with my mum the lovely team helped me try on a wonderful variety of dresses until I found THE ONE!
“Honestly a dress I wouldn't have even considered until the stylist put me in it, she clearly understood my style better than I did myself!
“The team let me come and visit my dress on multiple occasions including to show my bridesmaid and even let them bring and try on their outfits so I could see the whole look together, the team were so patient with us! Thank you so much! I felt perfect on our wedding day!”
- Bridal brands stocked: Halfpenny London, Milla Nova, Anna Kara, Maggie Sottero, Freda Bennet, Catherine Deane, Modeca
- Price range: £900 - £3,500
21. La Novia - Lothian & Borders
Situated in Edinburgh, La Novia specialises in luxury wedding dresses made from the finest fabrics.
The experienced team of dedicated and passionate stylists will help you as you browse through the range of dresses, and will share their advice to help you find the one.
There’s a huge range of brands and styles of dresses available here, including ready-to-wear and made-to-measure options (this option includes all alterations in the price), plus a vast selection of accessories for you to complete your look. You can also shop the sample sale room, where dresses start from £300.
La Novia have 17 five star reviews on Hitched, with many reviewers commenting on their after-care too, including the dry cleaning service they offer, but it’s the impeccable service most customers can’t rate highly enough: “The team at La Novia are just amazing. I only had 8 months between getting engaged and having my wedding so most bridal shops said they couldn't accommodate but La Novia were so reassuring that they could do it.
“I liked different aspects of multiple dresses which they put together and brought my dream dress to life. I love how it was made to fit me perfectly. I'm so grateful for all the team.”
- Bridal brands stocked: Liliana Dabic, Enzoani, Etoile, Oscar Lili, Modeca, Le Papillon, Casablanca, Elysee
- Price range: £1,800 - £3,500
22. Sass & Grace - Hampshire
Based in Winchester, Sass & Grace are a bridal boutique that stock a large selection of gowns by award-winning bridal designers.
The team is passionate about helping you to find the wedding dress of your dreams, and the stylists will work with you, providing exceptional customer service as part of your shopping experience.
You’ll be able to enjoy an exclusive appointment at the boutique, which is a converted dairy barn, and get to know your stylist so they can help you find the right dress for you, whether it’s modern and daring, or classic and timeless.
They have an incredible 61 five star reviews on Hitched, with so many people commenting on Sam’s wonderful service: “Highly, highly recommend. Sam is so easy-going and couldn’t be more helpful. She offers her polite and honest opinion which was most welcome.
“All of the dresses in her store are simply stunning, it was so hard to choose one (and there were plenty of styles to choose from) - they are all the absolute best quality, which really stood out compared to dozens of dresses I tried in other bridal stores (none of which came up anywhere near to scratch).
“Sam was so helpful in suggesting accessories to match. My outfit was perfect as a result! Her dedicated seamstress is also second to none. I enjoyed every trip to the bridal store and would love to do it all over again!”
- Bridal brands stocked: Suzanne Neville, Ellis Bridals, Julie Vino, Cymbeline, Lyn Ashworth
- Price range: £1,000 - £5,000+
23. Evelie - London
This chic bridal boutique is located in North London. Evelie stocks a wide variety of bridal gowns, and offers a 5% discount to customers who book through Hitched (see their listing for more information).
It operates on an appointment-only basis to allow clients a truly personal experience as they browse through the well-stocked rails. There’s also an in-house seamstress who can customise and tailor your wedding dress to suit your exact needs.
Discover the main range, the plus size collection or the sample sale selection, where prices start from £500.
There’s a private floor for to-be-weds who want an intimate shopping experience, and you have space to bring up to three guests with you. Visitors can enjoy complimentary pistachios and chocolate as they shop.
Evelie has five glowing reviews on Hitched, with one happy newlywed writing: “I hate trying on formal dresses and was struggling to find a dress until I went to Caroline and enjoyed myself for the first time!
“Caroline made me feel comfortable and helped me understand why I was struggling with finding a dress. We went through what styles of dress would be best for my body shape and finally found the gown I felt amazing in.
“I love the fact that she didn't put any pressure on me and wanted to make sure I was 100% happy with the gown before making a decision. Excellent products and customer service!”
- Bridal brands stocked: Adore, Aire Barcelona, Aire Royale, Enzoani Love, Lillian West, Mikaella, Paloma Blanca, Sincerity
- Price range: £1,000 - £2,500
24. Heavenly Brides of Shrewsbury - Shropshire
Run by a mother-and-daughter duo, Heavenly Brides of Shrewsbury strive to make their customers’ wedding dress shopping experience fun and unforgettable.
Using their experience and eye for detail, they’ll help you find a dress you love that’s affordable too. They stock a huge selection of new ex-sample wedding dresses available to buy immediately, from a host of well-known brands.
There’s also a made-to-order selection too, with a variety of sizes available to try on, plus accessories, all available to browse during private appointments.
They have 26 five star reviews on Hitched from happy customers, with one reading: “Heavenly Brides were very helpful in finding my dress. I was really overwhelmed and unsure what I was looking for when I arrived but they were very patient and helpful, and in the end I found the perfect dress.
“They were also very kind and held the dress for me for a week whilst I made my decision - I don't feel like everyone would do this and I was really touched when they offered.”
- Bridal brands stocked: White Rose, Nieve Couture, Victoria Kay, Ella Rose, Marys Bridal
- Price range: from £250
25. The Real Wedding Collective - Staffordshire
This luxury boutique in the Midlands is owned by Carrie and Sadie, who both share years of experience in the wedding industry. The pair started The Real Wedding Collective with the aim of helping fashion-forward nearlyweds find their dream wedding dresses.
Offering exclusive appointments, you're guaranteed the staff's undivided attention as you browse the carefully curated selection of designer wedding dresses and accessories. They also stock bridesmaid dresses, so you can bring your wedding party along too and shop for the whole look in one go.
They have several five-star reviews on their Hitched listing, with many nearlyweds commenting on the level of service they received. One newlywed to be shared what made her experience so special: "I honestly cannot thank both Carrie and Sadie enough for the most amazing experience!
"Ahead of my appointment I had a phone consultation which helped to narrow down the styles of dress that I was looking for, and the team even managed to get some samples before my appointment which was great so that I had a variety to try on. On the day, I felt really relaxed and comfortable which made the experience even better. I said YES to the dress and we celebrated with prosecco which was a lovely touch!
"I’m so pleased that I booked in here, after seeing the range that they had on their website. Can’t wait to pick up my dress for the big day, thank you both again!"
- Bridal brands stocked: Watters, Nicole Couture, Lillian West, Gaia
- Price range: from £1,000
Wedding Dress Shops: Expert Tips
Here at Hitched, we don't spend all day mastering the art of planning a wedding for nothing. You learn a few things along the way! So, for all you nearlyweds out there preparing to start their wedding dress journey, we're here to answer your burning questions.
From finding the right shapewear to make you feel your most comfortable, to knowing how to find the best boutiques, keep reading to hear our top tips on finding the wedding dress of your dreams.
What To Wear for Wedding Dress Shopping?
If we had to describe the perfect wedding dress shopping outfit in one word, it would be 'loose'. Think of it like shopping for the perfect pair of jeans - you're going to spend all day wriggling in and out of pretty complicated clothing, so why make things harder for yourself by shopping in a tight, strappy outfit?
A floaty dress or a loose pair of trousers, even a tracksuit, is perfect for wedding dress shopping. And don't feel self-conscious about looking smart - the wedding dress owners are experts in their trade, and they understand the importance of being comfy when changing dresses! After all, there's work to be done...
Where to Shop for Wedding Dresses?
Finding the perfect shop to buy your wedding dress can be challenging. Fortunately, Hitched can make things a little bit easier. If you're tired of typing "wedding dress shops near me", then start by heading to the homepage of the Hitched website or the app, choosing 'Suppliers', then selecting 'Bridalwear Shops'. After that, narrow down your location to where you want to shop.
Top tip: this location doesn't have to be where you live! Hitched has boutiques all over the UK, so if you're heading to a different city for the weekend, why not change your location preferences and check out a few stores there too?
Once you've selected your preferences, you'll be presented with a list of fantastic, Hitched-approved wedding dress boutiques for you to browse. You can narrow your search further to only view our Wedding Award Winners or boutiques that offer deals and discounts, if you prefer.
You can select different boutiques to read their reviews, view their imagery, discover their brands and understand their pricing, so it's really never been easier to work out where to shop for wedding dresses.
What Underwear to Wear Wedding Dress Shopping?
Ideally, you should wear the underwear that you'll wear on your big day when you go wedding dress shopping. After all, many nearlyweds opt for particular shapewear or specially made bras, depending on the style and silhouette of the dress that they're searching for.
But don't worry if you don't have the right underwear at the start - after all, it's hard to know what to buy before you've chosen your dress. For the first shopping trip, opt for something seamless, comfortable and supportive. If possible, try to bring a range of bras and pants with you so you can change your underwear to suit the dress you want to try - for example, a strapless bra and a halterneck bra.
Once you've chosen your dress, you can begin your search for the right wedding underwear. The boutique's assistant will be able to advise you on the best type to buy for the dress you've chosen, and many will even sell the right underwear in-store.
Still on the hunt for your perfect wedding dress? Discover everything you need to know before you go wedding dress shopping here.
