25 of the Best Wedding Dress Shops in London
Whether you want to buy a designer gown, have a bespoke couture dress made for you, or rent your wedding dress, you'll find your dream London wedding dress shop here
When it comes to planning a wedding, no matter how far away your special day is, going wedding dress shopping tends to be one of the tasks that nearlyweds get most excited about - and where better to find a fashion-forward or totally traditional gown than wedding dress shops in London?
If you're wondering where to find the best wedding dress shops, London is the place to start for so many reasons.
The city is synonymous with fashion - it’s the home to London Fashion Week, and has some of the most sought after shopping roads and centres in the country - whichever way you look at it, wedding dress shopping in London makes complete sense!
25 of the Best Wedding Dress Shops in London You'll Want to Visit Now
But with so much choice, and so many amazing boutiques around, how could you possibly know where to start? Thanks to us, there’s no need to stress, as we’ve put together a list of the best wedding dress boutiques in London for you to visit.
As well as listing the designers they stock, we have details on sizes available and price ranges, so you can ensure the wedding dress shops you’re visiting have plenty of dresses that suit your budget and style for you to try on. So, without further ado, here are some of the best London bridal shops that we think every stylish nearlywed should check out.
1. Evelie - North London
If you’re after an affordable London wedding dress shop where you don’t have to compromise on style, check out Evelie in North London. This chic wedding boutique has a brilliant range of wedding dress styles, shapes and designers for you to choose from and is perfect for nearlyweds who want to try on a variety of designs before picking ‘the one’.
Offering a selection of gowns that celebrate both traditional wedding aesthetics, as well as more alternative fashion, you’re bound to find something you love, no matter what your style is. There are also in-house seamstresses to help ensure a perfect fit for the big day.
- Designers & Brands: Adore by Justin Alexander, Paloma Blanca, Mikaella, Sincerity, and Aire Barcelona by Rosa Clara Group
- Prices: From £900
2. Betty McCaul Bridal Outlet - North London
If you want a luxury boutique experience, but with sample sale prices, you need to consider Betty McCaul Bridal Outlet. This wedding dress outlet in North London provides discerning nearlyweds with high fashion bridal choices at up to 65% off retail prices.
They hand pick the very best sample, discontinued and cancelled dresses to give you the finest choice at a fraction of the price. The dresses you try on at Betty McCaul Bridal Outlet are ready to be taken away on the same day too, making it a great shop to visit if you need a wedding dress in a hurry.
- Designers & Brands: Justin Alexander, Sincerity Bridal, Adore and many more off the peg!
- Prices: From £699
3. Lovely Bride London - East Central London
If you’re a nearlywed looking for alternative wedding dress boutiques in London, you’ll love the ethos at Lovely Bride. Based in Shoreditch right in the heart of it all, these guys call themselves the ‘OG indie bridal shop’ and have had their doors open since 2010.
The team here are determined to give each customer an uplifting and empowering experience - which is exactly how you want to feel when wedding dress shopping in London’s stylish streets.
The gowns you’ll find here all have an original style to them, with the owners often featuring undiscovered and lesser known wedding dress designers, giving you a fresh take on traditional wedding attire.
- Designers & Brands: Alexandra Grecco, Rue De Seine, Louvienne, OUMA, Savannah Miller and more
- Prices: From £2,500
4. Morgan Davies - North London
With luxurious wedding dress shops in London and Hertfordshire, Morgan Davies is a bridal boutique which offers nearlyweds the finest designs from wedding dress brands around the world. Passionate about sourcing the most unique and exquisite designs possible, they offer something a little different for quirky customers.
Appointments here include an exclusive consultation, and you can try on gorgeous veils, accessories and jewellery along with all the gowns they stock. If there are specific designers you’re interested in, the boutique hosts trunk shows which give you the chance to get a first glimpse at what’s new in the world of wedding dress fashion.
- Designers & Brands: Alon Livne, Alena Leena, Jesus Peiro, Divine Atelier and Caroline Castigliano
- Prices: From £1,500
5. Catherine Deane - East Central London
For a bespoke or unique wedding dress style, look to alternative wedding dress shop Catherine Deane, owned and run by Catherine herself. Born in Ireland, raised in South Africa and now splitting her time between London and Hong Kong, wedding dress designer Catherine Deane first established her brand in 2005, drawing inspiration from her nomadic lifestyle.
Her designs are feminine and embrace long-forgotten craft techniques, pairing both modern and traditional methods and styles to create beautiful juxtaposed designs. Her gowns have ornate detailing and a whimsy feeling of romance, and are available to buy from her showrooms in Hong Kong, New York and of course, London, too.
Her London wedding dress shop is located in the bustling borough of London Bridge, giving nearlyweds and their I do crew the perfect opportunity for a wedding dress shopping day out with cocktails in the city afterwards. But if you don’t fancy venturing out, or are unable to visit the store, virtual appointments are also available.
- Designers & Brands: Catherine Deane
- Prices: From £POA
6. Mirror Mirror - East Central London
Located in Crouch End is London wedding dress boutique Mirror Mirror, run by founders Jane Freshwater and Maria Yiannikouris who have been dressing nearlyweds for more than 20 years now.
Their London wedding dress shop is home to a vast selection of couture bridal gowns from some of the world’s most well-known fashion houses, and their offering also includes some of their own in-house wedding dress designs.
The interiors match the elegance of the wedding dresses, with lavish furnishings, swanky chandeliers and plenty of space for you and your crew to make yourselves comfortable as you try on the heavenly selection of dresses.
- Designers & Brands: Pronovias, Gemy Maalouf, Yolancris, in-house designs and more
- Prices: From £1,850
7. Cynthia Grafton-Holt Couture - North West London
Based in North West London, Cynthia Grafton-Holt Couture is a wedding boutique that crafts beautiful one-of-a-kind wedding dresses, specialising in completely bespoke garments.
As well as working with many nearlyweds, Cynthia has collaborated with some of the world’s biggest fashion houses including wedding dress brand Pronovias and style icon Victoria Beckham - we’re talking the *real* deal.
Cynthia is committed to her clients and ensures no detail will be forgotten - every aspect of your wedding dress will be customised and tailored to suit your specific taste, and her talented team of seamstresses will ensure a perfect fit. As well as working to create from-scratch wedding dresses, Cynthia also alters and redesigns heirloom and vintage pieces.
- Designers & Brands: Cynthia Grafton-Holt Couture
- Prices: From £1,000
8. Mia la Vida - North West London
Another bespoke designer is Mia la Vida, who’s North West London wedding dress shop specialises in made-to-measure bespoke gowns and outfits for nearlyweds. The bespoke nature of the designs here mean that you can design a wedding dress or outfit that is completely unique and different.
An alternative London wedding dress shop, clients can choose from feathered wedding dresses and gowns, to bridal jumpsuits and two-piece outfits - the choice is completely down to you!
All customers get a consultation appointment where they can come, meet the team and experience the private and luxury service here.
- Designers & Brands: Mia la Vida
- Prices: From £590
9. Marcela Giocanti - North London
Marcela Giocanti is a designer label and wedding dress shop in North London which specialises in bespoke and tailor-made designs. Founder and designer Tam Trinh has been designing wedding dresses and gowns for almost two decades, and focuses on modern aesthetics that celebrate each of his clients’ unique individuality.
All Marcela Giocanti wedding dresses are hand made and embrace the brand’s signature vibe which is minimal elegance. The boutique’s offering includes private consultations and appointments to view the brand’s main collection, as well as custom and bespoke consultations to design your very own tailor made gown.
- Designers & Brands: Marcela Giocanti
- Prices: From £3,000
10. The Wedding Dress Shop - South West London
The Wedding Dress Shop is a South West London wedding dress boutique with plenty to offer nearlyweds. The store is located in the heart of Wimbledon, easily accessible by car, tram, train and bus, making it a great spot for a fun day out with the gang.
Here, you will find renowned wedding dress designers, with everything from Vera Wang and Alma Novia to Enzoani and Pronovias hanging on their rails. Along with gowns, you can try on accessories from top designers, too, to ensure your look is perfectly complete.
- Designers & Brands: Vera Wang, Pronovias, Bridal Collective and more
- Prices: From £500
11. Sabina Motasem - East London
Wedding dress brand and designer Sabina Motasem has been dressing nearlyweds for more than 16 years now, and since launching in 2007, have won multiple industry awards. This eco-luxe British wedding dress brand has a studio based in Dalston, London, where you and your chosen few can visit.
For the eco-conscious, the Sabina Motasem ethos is sure to resonate. For each wedding dress they create, the leftover fabric is used to create beautiful tops which are donated to Smartworks, or sweet baby items which are donated to refugee women in South East London.
The aesthetic here is minimalist fashion. The brand attempts to redefine the statement wedding dress, giving classic fabrics and designs a modern and contemporary facelift.
- Designers & Brands: Sabina Motasem
- Prices: From £975
12. Sassi Holford - West London
Well known in the industry, Sassi Holford has been designing fashion-forward wedding dresses for nearlyweds for more than four decades now. The first ever dress she designed was for a friend in need while the pair were still at school - and now she finds herself designing for royals, celebrities and like-minded fashion-forward clients.
In her own words, Sassi says, “I love enhancing the female shape - brides want to walk up the aisle feeling their most confident and radiant self, and the right dress can achieve that.”
Her famous clients from the past include Holly Willoughby, Rochelle Humes and Dame Helen Mirren who have frequently worn her gowns to events, and Emily Andre who wore a Sassi Holford design when she married husband Peter Andre.
Sassi Holford has a London wedding dress shop in the swish borough of Kensington and Chelsea - the perfect location for a bit of wedding dress shopping and perhaps some fizz at a bar afterwards!
- Designers & Brands: Sassi Holford
- Prices: From £2,500
13. Mika Herrera - South West London
London wedding dress shops don’t come much more fabulous than Mika Herrera. Run by Mika herself - a stylist,designer and all-round-lover of fashion - nearlyweds can look forward to the most luxurious and professional experience here.
Inside the boutique, you will find wedding dresses from several collections, including the Oniric Collection which has been inspired by the magical world of dreams and designed by Mika herself.
The detailing on these dresses is to die for, with intricate designs, lace applique and beading that’ll take your breath away.
- Designers & Brands: Mika Herrera
- Prices: From £1,400
14. Tala Daniel Bridal Couture - South West London
Owned by Rim Ahmadieh, Tala Daniel Bridal Couture is a London wedding dress shop which specialises in elegant and glamorous gowns for nearlyweds. The collections here have been carefully curated by Rim, to ensure the quality and feel of the dresses represent a variety of celebrated designers and brands.
Here, you are guaranteed to find the latest designs from the world’s best bridal designers, and the in-house team of seamstresses can then ensure that whichever gown you decide on, fits to absolute perfection.
You can also find accessories here to complete your look, from veils and shoes, to jewellery and hair accessories.
- Designers & Brands: Jolie, Evie Young Bridal, Tina Valerdi and more
- Prices: From £2,000
15. Little London Brides - Hampshire
Located just outside of London in the charming village of Little London, is chic bridal boutique Little London Brides. Here, the expert team will be able to advise, guide and support you, ensuring your wedding shopping experience is the best it can be.
And what better way to ensure a five-star shopping experience than being able to try on gowns by some of the best brands in the business? Little London Brides are elite stockists of some of wedding fashion's most well-known brands such as Enzoani, ÉLYSÉE Atelier, Riki Dalal, Pronovias and more!
During your appointment, you are guaranteed privacy and exclusivity, ensuring a memorable and positive experience for all customers.
- Designers & Brands: Enzoani, ÉLYSÉE Atelier, Dando London, Milla Nova and more
- Prices: From £1,200
16. The Boutique, North London
Located in North London’s Enfield area, sisters Andrea and Christine own and run The Boutique, an exclusive London wedding dress shop. Having been open since 2012, the sisters and their team have more than a decade of experience in pairing nearlyweds with their dream wedding dresses, and you could be next on the list.
They stock a range of sought-after brands, and offer customers the option to have a private wedding dress shopping experience in their exclusive VIP lounge, which allows you to try on dreamy dresses in complete privacy. Choose from wedding dress appointments, luxury bridal appointments and the VIP option for a day that suits you and your crew.
As well as wedding dresses, the team here offer styling advice, wedding dress rental, wedding accessories and design services for bridesmaid dresses and mother of the bride outfits.
- Designers & Brands: Pronovias, Mori Lee, Rebecca Ingram and more
- Prices: From £900
17. Isabell Kristensen Couture - West London
If you’re looking to feel like royalty on your special day, why not head to London wedding dress shop Isabell Kristensen Couture, a brand who have been serving nearlyweds for more than 35 years. What’s more, they have dressed some of the most famous faces including Shania Twain, Katy Perry, Nicole Kidman and *actual royalty* in the form of Princess Charlene of Monaco.
The aesthetic this couture boutique specialises in is grand and fairy-tale-like - it’s all about the drama - so if that sounds like you, you may have found your perfect match here. When designing your one-off gown, you have the choice of more than 2,000 fabrics, as well as the expertise of the team.
The brand prioritises sustainable practices, too, so eco-conscious nearlyweds can rest assured knowing that the designers here share the same morals as them.
- Designers & Brands: Isabell Kristensen Couture
- Prices: From £3,200
18. Rosa Clará London - West London
Since 1995, almost thirty years ago, Rosa Clará has been serving nearlyweds with their uniquely crafted wedding dresses. Their aesthetic is stylish and romantic, but it’s not one-note by any means - in fact, their range offers quite the opposite.
The collections here include Rosa Clará Couture, Rosa Clará Soft, Rosa Clará Boheme, Rosa Clará Gatsby and more, giving customers a huge breadth of choice and styles to browse.
Within these collections, you will find a range of fabrics, silhouettes and aesthetics, with something to suit every style of nearlywed.
Although the brand has stores literally all over the world, like many other bridal power houses, they have their very own wedding dress shop in London’s West End on Woodstock Street.
- Designers & Brands: All Rosa Clará collections
- Prices: From £1,500
19. Aeternum Bridal - South West London
Aeternum Bridal in Wandsworth is an affordable wedding dress shop in London that specialises in creating one-off and bespoke wedding dresses for nearlyweds with all budgets. Anyone who thought a tailor made wedding dress was out of budget may have to think again, as prices here start from just £595.
The brand offers a seamless and stress-free experience. For those who choose one of their designs to have made, they predict that the design and creation process can take around four months, and the dress is then delivered straight to your door!
And for customers who want to create one-of-a-kind pieces, you can enquire personally about lead times.
- Designers & Brands: Aeternum Bridal
- Prices: From £595
20. W Wedding Bridal - North West London
Those seeking out affordable wedding shops in London may think that a slightly smaller budget comes at the cost of choice and options, but at W Wedding Bridal, it absolutely doesn’t.
Prices here start from just £400, and in their own words, the shop stocks a ‘bustling and diverse metropolis’ of wedding attire for you to try on and choose from.
Their wedding dresses are on-trend, graceful and will have you feeling like a celebrity from the moment you try them on. Their gowns are available to purchase or rent, and renting wedding items is a growing trend right now!
Renting your wedding dress can secure you one of the most elite designer brands for a fraction of the price, and appointments here are free of charge, so no deposit is required when you book.
- Designers & Brands: Information available upon request
- Prices: From £400
21. Bridal Reloved Wanstead - East London
Second hand wedding dress shops in London really don’t get much better than Bridal Reloved in Wanstead. This East London boutique offers customers a chance to explore a range of gorgeous preloved and pre-owned second hand wedding gowns, giving you the opportunity to purchase a designer dress for a fraction of the original price.
Clients who book here get a two hour appointment where you can browse through rails, on rails, on rails of swoon-worthy dresses by designers such as Jenny Packham, Justin Alexander, La Sposa and more. From floaty chiffon wedding dresses to luxurious ball gowns, you’re bound to find something you love.
What’s more - there are in-house seamstresses to help you secure the dreamiest fit on your second hand dress.
- Designers & Brands: Jenny Packham, Justin Alexander, La Sposa and more
- Prices: From £400
22. Bella Brides - West London
If variety is key to your wedding dress search, then Bella Brides could be a perfect fit. Tucked away on a quiet road in Fulham, the boutique prides itself on holding a wide range of styles and silhouettes for nearlyweds to choose from.
Whether you're after a classic, elegant look or something a little more modern, the boutique's skilled seamstresses will be waiting in the wings to tailor your chosen gown to suit your style and taste. Plus, the boutique also offers a stunning selection of handmade jewellery, each designed to highlight the unique features of your dress.
- Designers & Brands: Available on request
- Prices: From £1,000
23. Le Dressing Club - West London
Le Dressing Club is an affordable wedding dress shop in the London borough of Kensington and Chelsea, with prices starting from just £500. The team here specialise in recovering and refreshing beautiful designer garments so that nearlyweds can have the wedding outfit of dreams at a price they can afford.
With designers such as Anna Kara, Catherine Deane, Marie Laporte and Rime Arodaky in store, anyone visiting here is in for a real treat. What’s more, the store also stocks veils, shawls, wedding cardigans, shoes and many more accessories for you to complete your look.
- Designers & Brands: Anna Kara, Catherine Deane, Marie Laporte and more
- Prices: From £500
24. The Couture Gallery - West London
For luxury and high-end designs, head to London wedding dress shop The Couture Gallery in Kensington, where you will find outstanding one-of-a-kind dresses to browse through.
The owner of The Couture Gallery London is Danish designer Britta Kierkegaard, a wedding designer and atelier who is well known for creating and designing gowns featuring intricate lace, dramatic tulle, sweeping silks and her signature built-in corsetry.
The Couture Gallery features a number of unique collections curated by Britta, whose aim is to provide a seamless and stress-free service for nearlyweds who want a bespoke service.
- Designers & Brands: Collections include Eternal Romance, Garden of Eden, The Modern Bride and more
- Prices: From £3,500
25. Cutting Edge Brides - Greater London
Located in Besley, Greater London is alternative wedding dress shop Cutting Edge Brides, who specialise in short wedding dresses. Their aesthetic ranges from 1950s vintage glamour, to rock chick, to light and beachy - there really is something here for everyone.
The team here stock brands who celebrate short, tea length and calf length wedding dresses, including household names such as House of Mooshki, Loulou and many more.
- Designers & Brands: House of Mooshki, Loulou, Rita Mae and more
- Prices: From £750
Now you know where to go wedding dress shopping in London, check out our guide which explains which important questions to ask before buying a wedding dress - trust us on this one!
