21 Best Places to Buy Bridesmaid Dresses Online
Buying bridesmaids dresses online to suit your whole crew doesn’t have to involve endless scrolling - here’s your ultimate edit of the best places to shop online
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Dressing your best mates is quite a daunting prospect, but choosing bridesmaid dresses needn’t be a headache – especially if you search for bridesmaid dress stores online.
The sheer variety of options available online makes bridesmaid dress shopping a smoother experience than schlepping around the shops. Plus, there’s something to be said for giving bridesmaids’ outfits a swishy test drive among home comforts, a glass of chilled fizz in hand and a wedding party playlist on. Have we set the scene yet?
Whether your bridesmaids are keen on different outfits, something simple or edgy, a unified look or an outfit they’ll wear time and time again, we’ve rounded up the ultimate sites to find the perfect bridesmaid dresses online in the UK.
Before you start scrolling through, it's a good idea to settle on who will be picking up the tab. While many brides foot the bill, there are no set rules when it comes to who pays for the bridesmaid dresses, and we think it entirely depends on your individual situation.
Sinclair Sellars, Founder of Maids to Measure, agrees: "I think these days anything goes and people are more flexible, however traditionally, and I have to say the majority of the time, the brides in the UK pay for the bridesmaids dresses," she says, before adding: "It's probably different in every scenario, I think people are very aware of the expense of weddings nowadays and I don't think bridesmaids expect anything."
Modern Bridesmaid Dresses Online: Where to Find Them
With financing settled, allow us to reveal what stores sell bridesmaid dresses online in the UK, so you can share your favs with your maids and shop with absolute ease!
Maids To Measure
Chelsea-based Maids to Measure takes a super helpful approach to bridesmaid dress shopping online, as you can request fabric samples to see ‘beyond the screen’ and perfectly coordinate your wedding colours. Palettes range from soft, springlike hues, including pretty pastels and sage green, to deep navy blue, forest green and burnt orange bridesmaid dresses.
Designs are fluid and unfussy - fluted sleeves, wrap dresses, and column skirts make up the Maids To Measure signature look.
- Best For: Mismatched bridesmaids - The brand's gorgeous collection is available in a range of set styles and colours, making it easy to effortlessly mix up designs and hues to suit your maids while still achieving an overall cohesive look.
- Pricing: £130 to £150
- Size: UK8 to UK18
Rewritten
Rewritten easily earns a spot in our best online bridesmaid dresses round-up thanks to its contemporary and oh-so-stylish designs. A go-to for modern maids, the collection features floaty wrap dresses and slinky slips that can be worn for the big day and special occasions beyond.
There's a diverse colour palette (we particularly love this hot pink bridesmaid dress colour) and an excellent size range, making it simple to shop.
- Best For: Rewearable bridesmaid dresses - Ideal for those seeking sustainable options, these simple, modern silhouettes can easily be worn again for occasions like the races, charity balls, holidays or as a wedding guest.
- Pricing: £120 to £170
- Size: UK8 to UK20
Pretty Lavish
British brand Pretty Lavish has taken date night, occasion, bridal and bridesmaid dressing by storm since its launch in 2013. Specialising in slinky shapes and fluid fabrics such as crepe and satin, Pretty Lavish is the first place we'd go to nail the satin dress trend.
It also has a Curve range, spanning UK sizes 20 to 26, making the brand a top choice for plus-size bridesmaid dresses too. Completing its easy online shopping experience, you can order fabric swatches for £3 to ensure you get the right shade.
- Best For: Satin bridesmaid dresses - Slinky, elegant and a little bit sexy, Pretty Lavish's satin fabric gowns are a dream online bridesmaid dress find for those planning trend-led weddings.
- Pricing: £85 to £95
- Size: UK6 to UK26
Six Stories
Six Stories will tick the 'dream online bridesmaid dress store' box for those wanting their squad's gowns to have a fashion-forward feel. Its fabulous collection features liquid-like satin fabric designs plus romantic chiffon gowns with on-trend influences ranging from high-leg slits and sleek halternecks to those with statement sleeves and pretty bow details.
It's another top choice for those wanting to go down the mismatched bridesmaid dress route and offers swatch cards to build your dream colour combinations.
- Best For: On-trend bridesmaid colour dresses - Six Stories colour options include some of the hottest hues right now! We're talking sage green, rust, dusky pink, and champagne bridesmaid dresses.
- Pricing: £99 to £129
- Size: UK6 to UK18
Babaroni
Arriving on the wedding scene in 2015, Babaroni is growing in popularity and stock. It now offers prom and evening wear as well as wedding attire, including bridesmaid dresses, to buy online. Its bridesmaid line is super easy to shop with filters across silhouette, neckline, hemline, fabric, price and colour.
Styles range from classic chiffon and romantic tulle dresses to slinky, modern satin numbers with corset-style bodices and high-leg splits. If you want something more detailed, check out the evening wear collection.
- Best For: Offering something for all - With a multitude of bridesmaid dress styles in 60+ colours and an inclusive size range, plus flower girl, junior bridesmaid and mother-of-the-bride/groom attire, you can shop online for the whole bridal party on just one site.
- Pricing: £77 to £145
- Size: UK4 to UK32
Karen Millen
Go-to occasion wear brand, Karen Millen, is a great place to go for non-traditional bridesmaid dresses.
Dresses here have a high fashion feel in vibrant block colours and on-trend silhouettes, such as figure-hugging halterneck midis and silky cowl neck gowns, making it the ideal place to shop for bridesmaid dresses that can be worn over and over again. Prices vary a fair amount across the range, but sales are frequent, so it's worth keeping an eye on the website.
- Best For: Black bridesmaid dresses - If planning a sophisticated black-tie-themed wedding, there are numerous striking Karen Millen bridesmaid dresses to fit the brief, from chic tailored gowns to fully crystal embellished, floral appliqued designs.
- Pricing: £65 to £499
- Size: UK4 to UK24
Best Online Bridesmaid Dress Stores for Detailed Dresses
Not after a simple, block colour bridesmaid dress? These online shops are perfect for more detailed bridesmaid dresses.
TH&TH
Online bridesmaid dress store TH&TH is a favourite amongst UK brides, with good reason! Its elegant and affordable collection boasts a fine range of styles, with something to suit every shape, size and complexion.
While the designs aren't detailed with sparkling embellishment or beading, extra interest is added with dreamy pleating, artful twists, open backs, dropped shoulders and stunning necklines. Not to mention the choice of luxe materials. We're talking satin, tulle, chiffon and velvet.
- Best For: Plus-size bridesmaid dresses - These stunning gowns are available in sizes up to a UK28, making TH&TH an ideal online option for curvy bridesmaids.
- Pricing: £120 to £230
- Size: UK6 to UK28
Needle & Thread
Needle & Thread’s M.O. is beading, embroidery and embellishment. Combining ethereal and 1920s design elements, if you want your bridesmaids to shimmer on into the night, this British brand will hit the sweet spot.
Each piece is a work of art, with intricate embellishment built onto muted palettes that would suit all styles of wedding, whether you’ve got a winter celebration in the pipeline or a more laid back outdoor summer wedding planned.
- Best For: Bridesmaid dresses with sleeves - From short fluted designs to those edged in flirty ruffles and elegant, full-length, fully embellished numbers, there's a sleeve option to suit all in the Needle & Thread bridesmaid collection.
- Pricing: £220 to £495
- Size: UK4 to UK22
BHLDN
Sister company to Anthropologie, BHLDN (pronounced beholden, FYI) has the same cool bohemian vibe as the high street fave. Stocking their own designs along with brands such as V. Champan and Significant Other, we love the enormous range of bridesmaid dresses on offer here making it easy for brides to mix and match their 'maids' looks.
You'll find striking velvet maxis and embellished boho styles here with most designs offered in plus sizes. BHLDN is US-based, so you'll also need to factor shipping costs and conversion rates into the pricing.
- Best For: Patterned bridesmaid dress - From bold to ditsy, there are some super gorgeous patterned dresses on this online bridesmaid dress store, so it's definitely worth a look if you're after detailed designs for your maids.
- Pricing: £130 to £400
- Size: XXS to XXL
Coast
Coast may be a traditional go-to occasion wear brand, but its popular bridesmaids dresses are far from predictable. Detail-led designs turn plainer shapes into more interesting creations and collections transcend everything from festival weddings to more formal, black tie events.
Dresses start at £79 (although keep an eye on the sales when prices can plummet!), while sequin detail maxis will be closer to the £ 150 mark. Its plus-size collection extends the size options of some gowns up to a UK26.
- Best For: Petite bridesmaids - Shorter maids can be trickier to shop for online, but not with Coast, which has a dedicated petite bridesmaid dress range to suit any bride squad members on the shorter side!
- Pricing: £79 to £169
- Size: UK4 to UK18
Monsoon
A treasure trove of both high street wedding dresses and bridesmaids dresses, Monsoon’s bridal design team are always on the pulse. When it comes to dresses with detail, you can expect head-turning designs featuring embroidery, lace, beads and sparkling embellishment, the latter being a particularly fitting choice for festive weddings.
Along with its vast array of designs, its wide size range gives Monsoon another gold star when it comes to the best places to buy bridesmaid dresses online.
- Best For: Lace bridesmaid dresses - The Monsoon collection includes some super elegant lace bridesmaid gowns, whether top-to-toe in the fabric or just dainty trims.
- Pricing: £49.50 to £175
- Size: UK6 to UK24
Cheap Online Bridesmaid Dresses
Looking for cheap bridesmaid dresses you can buy online? Here are some of our favourites.
Quiz
Known for great value glitzy party dresses, Quiz is not one to be overlooked when it comes to online bridesmaid dress stores. The brand knows occasion wear inside out and specialises in dresses that demand attention. With dresses for under £40, you'll also get plenty of bling for your buck.
- Best For: Green bridesmaid dresses - No matter which shade of green you've settled on for your wedding scheme, you'll find an option to suit with bottle green, jade, mint and sage green bridesmaid dresses, all part of the Quiz offering.
- Pricing: From £39.99
- Size: UK8 to UK26
Boohoo
For the best online bridesmaid dresses on a budget, Boohoo takes some beating. Its far-reaching range includes swoon-worthy bridal party dresses in a choice of styles, colours, lengths and fabrics. Prices start from just £28, and on-trend designs can be bagged for even less when there's a sale on!
- Best For: Slinky bridesmaid dresses - The Boohoo satin range is a dream choice for modern brides with a modest budget who want a sleek-looking wedding party.
- Pricing: From £28
- Size: UK8 to UK18
ASOS
A one-stop shop for bridesmaids of every sartorial inclination, with a huge variety of shapes, sizes and budgets catered to. ASOS Edition and ASOS Design go big on modern satin gowns that look far more expensive than they are, while brands include Maya and Missguided, with ‘exclusive to ASOS’ designs from the likes of TFNC.
You can pick up a dress here for under £40, and it's always looking out for an online promo code that will bring down the price even more!
- Best For: Ease of shopping - With the biggest size range, including petite and plus-size bridesmaid dress options, and speedy home delivery, ASOS makes shopping for bridesmaid dresses online oh-so-easy.
- Pricing: From £36
- Size: UK2 to UK30
Dorothy Perkins
The humble Dorothy Perkins may not be the first place that springs to mind when bridesmaid dress shopping, but we're confident you'll see it in a whole new light when you check out their wedding offering, featuring numerous budget-friendly brands. Its range includes a respectably sized bridesmaid dress collection in on-trend colours, rich jewel tones and classic pastel hues.
Styles, meanwhile, vary from sleek satin numbers edged with lace to ethereal bridesmaid dresses and romantic ruffle designs.
- Best For: Tall bridesmaid dresses - DP's have got your taller maids covered with many of its designs available in long lengths.
- Pricing: From £55
- Size: UK8 to UK20
Chi Chi London
Wedding, bridesmaid and prom dress pros Chi Chi London have been making thrifty (prices begin at £20) but very nifty occasion wear for over 25 years, excelling especially in the bridesmaids dress area.
They offer almost every shade and style you could imagine, making seamless work of ‘mix and match’ bridesmaid dresses with cuts and styles for every size. Full-price dresses start from around the £40 mark, but there are regular big-discount sales and promotions to take advantage of.
- Best For: Coordinated flower girl dresses - As well as a super affordable range of online bridesmaid dresses, Chi Chi London also has super sweet options for your mini maids, allowing you to cover all bridal party attire in one swift order.
- Pricing: From £40
- Size: UK6 to UK26
Best Online Bridesmaid Dress Stores for Chic Simple Bridesmaid Dresses
Looking for chic simplicity? These online bridesmaid shops are your best bet.
Reformation
With a commitment to sustainable fabric sourcing and a design ethos that celebrates women’s bodies (all dresses are fitted on a wide variety of body shapes), Reformation’s bridesmaid dress offering breaks the mould.
Dresses can go from sketch to shop in around a month, and the responsive style team creates beautifully modern options that are striking yet fuss-free. Best of all? They can easily party on well beyond the wedding day.
- Best For: Maid of honour dress - Been wondering where to buy maid of honour dresses? Reformation provides a dream answer with its wow-worthy, style-led gowns that will allow your main gals to stand out amongst the bridal crowd.
- Pricing: £298 to £498
- Size: XS to XL
Ghost
You know a ‘Ghost’ bridesmaid as soon as you see her – she’s likely draped in slinky satin, looking elegant yet understated in a chic hue. While the simplistic traditional Ghost design aesthetic remains, the rich satin dresses have become bolder of late – think bright, rich dyes with low cut backs and slightly more edgy necklines.
If you love a sleek shape, there’s something here for everyone. it's also worth checking out the main Ghost collections, as there are many simple bridesmaid options to pick from across the board.
- Best For: Chic bridesmaids - From the cuts to the colours and fabrics, Ghost nails the 'minimalist bridesmaid' aesthetic with an undeniable air of luxury.
- Pricing: £149 to £195
- Size: UK8 to UK20
Sisterhood
On a mission to say goodbye to unhappy bridesmaids and awkward girl gang dress-shopping experiences, Sisterhood offers a range of beautiful bridesmaid dresses designed to be worn by real women and in a 16-shade colour palette. That means a stylish cut and complementary colour to suit all...plus a stress-free online bridesmaid dress shopping experience. What's not to love?!
- Best For: Champagne bridesmaid dresses - If this top-trending wedding colour has stolen your heart, you'll find a gorgeous selection of champagne Sisterhood gowns to suit your squad and your scheme! Oh, and they even do matching scrunchies!
- Pricing: £195 to £285
- Size: UK6 to UK22
Next
Highstreet hero Next is another great choice for UK bridesmaid dress shops. It offers a full range of its own collection and concession brands, which can be easily shopped online. For those seeking simple bridesmaid dresses, there are elegant satin slips and classic chiffon designs in mini, midi, and maxi lengths.
Next is also a dream solution if you are wondering where to buy a maid of honour dress with more detailed designs that will help guests instantly identify this main player.
- Best For: Multiway bridesmaid dresses - Next's collection includes simplistic yet chic multiway dresses that allow maids to wear the same gown in different ways to suit their style and figure. This one can be worn as a bandeau, halterneck, off-shoulder, or one-shoulder dress.
- Pricing: £40 to £1,090
- Size: UK4 to UK28
Whistles
With a tight edit of minimalistic designs, Whistles bridesmaids dresses provide a bright blank canvas on which to accessorise (or just keep things simple). Unusual details and cuts lend the high-street designs a distinctly high-end feel too. The colour options are mainly pretty pastel shades, including popular sage green and ice blue.
- Best For: Sophisticated bridesmaid dresses - With its effortless chic and beautifully cut designs, this is the online bridesmaid dress store to head to if 'sophistication' will be the order of your big day!
- Pricing: £199
- Size: UK4 to UK20
Looking for the perfect hair to go with your girls’ dresses? Here’s our guide to bridesmaids hairstyles they’ll love.
