Wedding Trends Report 2025: 10 Major Wedding Trends for 2025 & Beyond
Planning a wedding and curious to know what the latest wedding trends are? Our 2025 Wedding Trends Report will ensure your wedding is ahead of the curve...
Wedding trends become trends for good reason - they’re popular, they’re fun and they bring joy to everyone at the wedding.
So if you’re currently wedding planning, or recently married, and want to know if your wedding’s on trend, let’s dig into the 10 biggest wedding trends for 2025. These wedding trends are predicted by Hitched editors, based on growing search demand and expert insight.
You might be wondering what the current wedding trends are, and if so, you’re in the right place! The wedding experts at Hitched have crunched the numbers, spoken to the vendors and pored over the pictures to find the key wedding trends for 2025.
These are 10 new wedding trends we expect to see everywhere in 2025, but they’re just a small sample of what’s on trend for weddings in the next year and beyond.
And remember - weddings are totally subjective, so whether you have these trends involved or not, your wedding is still going to be the best day ever.
Hero image credits: Concept & host: Kirsty Mackenzie Photography, makeup & hair: Lucy Meyer Makeup Artist, florist: Bud Flora, jewellery & veils: Ashley Wild Bridal, sequin dress: Bowen Dryden
2025 Wedding Trends
Let’s look at what the new wedding trends are for the year ahead. We reviewed search data* to determine what weddings will look like in 2025.
In a hurry? Hop to the wedding trend that appeals to you the most:
- Content Creators
- Colourful Wedding Flowers
- Mini Wedding Dresses
- Wedding Videos
- Wedding Photo Apps
- Heart-Shaped Wedding Cakes
- Floral Wedding Dresses
- Tuxedos
- Live Wedding Illustrators
- Intimate Gatherings
And if you want to see more of our amazing 2025 wedding trends report styled shoot, we've got you!
1. Content Creators
They came out of nowhere, and they’ve exploded in popularity to become one of the biggest wedding trends around for 2025, with a 586% increase in search volume.
Wedding content creators are a service you can hire for your wedding to capture candid content, usually for your social channels.
They aren’t a replacement for a wedding photographer or videographer, but instead can work alongside them to provide even more memories from your big day.
"There’s definitely been a huge rise in couples wanting content creators for their weddings," says Paula from the Wedding Story Teller Co.
"It’s wonderful to see how unedited, in-the-moment captures by content creators are blending with the polished photos from professional photographers. I think couples are really embracing this – they want those real, authentic moments, and they want them quickly!
"It’s not all about social media, either. Couples are looking for memories they can cherish, and not everything a content creator does is curated with social media in mind."
Talk to your wedding photographer and/or videographer if you’re thinking of hiring one for your big day to understand how they can all work together, as the services provided by a content creator can vary.
Establish if you want to take on TikTok trends, or you just want raw footage captured on your phone and turned around in 24 hours, whilst you wait for your edited pictures and video content.
2. Colourful Wedding Flowers
Not all that long ago, we’d see pretty pastel bouquets of peonies and artful arrangements of neutral toned flowers at weddings - but not in 2025.
Searches for ‘colourful bridal bouquet’ are exploding right now, up 267% this year as nearlyweds push back against the beige blooms that went before them and look for wedding florists with bold visions and colour-popping portfolios.
Couples are looking for colour and chaos, with clashing arrangements - Pinterest revealed that searches for ‘pink and orange flowers’ are up 200% and there’s a 300% increase in people seeking ‘vibrant wedding flowers’ inspo.
“I think the desire to add more personality and joy to weddings is what is driving this trend, especially as more and more people want to celebrate life and love in a grand and memorable way," says Sola Akodu, founder of OMF Events.
“Colourful flowers bring energy, happiness, and a unique touch to weddings, making each event feel more personalised and lively."
It makes sense that couples are looking for a colour pop after the popularity of neutrals and dried floral arrangements peaked - 2025 is all about bright and bold statements.
3. Mini Wedding Dresses
When it comes to wedding fashion, nearlyweds are going for short and sweet. Searches for ‘mini wedding dresses’ have rocketed by 233% as people look to get their legs out on their big day.
As the traditional wedding transforms to suit modern couples, it makes sense that the longline wedding dress is less popular - a short bridal gown is a great way to retain that ‘wedding’ feel but in a more playful way.
It’s also a great option if you’re having a separate legal ceremony, or looking to change on the day as you can dramatically mix up your look!
“I am seeing an increased demand for little white dresses - for either the register's office, second look, or for their walk down the aisle," says Mara Marie, owner of Mara Marie Bridal.
“If nearlyweds are choosing a LWD for their walk down the aisle I am seeing them change their accessories during the day, such as a removable organza skirt, or a different veil for the evening, or a dramatic headpiece.
“If it is their main look, typically they choose something that is more classic, clean, and simple. It is a piece of their wedding they can re-wear so it feels more sustainable. If one of my brides purchases a long gown, they usually always opt for a second shorter gown which is usually more fashion forward and a bit sassier.
“Nearlyweds love that they can wear these dresses on an anniversary or to a special party years down the road."
4. Wedding Video
We’ve talked about the rise of the content creator, so it should be no surprise to hear that wedding videography is having a moment too.
Searches for ‘wedding video’ are up 171% as couples seek for more mediums for their wedding content. Wedding videography has come a long way since the 80s, and should form part of every discerning couple’s wedding vendor list.
"We have found over the past few years that couples are prioritising video and seeing the value in it, not only for now but in the future," says Austin from We Are One Wedding Films.
"The couples we book tend to spend more on video as along with photo, they feel it is important to have these key moments captured and see the value in spending less on other things so they can have their day captured in full. After the wedding day, you have three things, your memories, your photos and your video."
There’s a huge range of options available, including retro Super 8 films, to slick productions with special effects and soundtracks.
5. Wedding Photo Apps
Are you sensing a pattern here? Because we are! Keen for content and reluctant to miss a moment, nearlyweds are exploring all options when it comes to capturing their weddings.
Demand for ‘wedding photo apps’ is up 56%. The modern version of the disposable cameras on tables, this is a cost effective and fun way to collect even more wedding mementos.
Encourage your guests to download a wedding photo app, such as WedShoots, and then collect all their snaps to truly experience your wedding from your guests’ POV.
6. Heart Shaped Wedding Cakes
We can’t lie, we’re in love with this particular wedding trend. Heart shaped wedding cakes are having a moment, with search growing 50% this year.
Pinterest has also spotted a trend here, stating that searches for ‘red heart cake’ are on the rise. Find the perfect wedding cake maker to bring your cute and kitsch wedding vision to life.
“I honestly think Bridgerton had a massive role in the high demand of the vintage heart cake," says Jenny Rose, owner of Meet Cute Cakes. "The vintage heart cake is the epitome of classic romance.
“I also think alternative weddings are on the rise, people are bored of every wedding feeling like the last so they want to stand out.
“The vintage heart cake provides a beautiful centerpiece for a wedding, something new and interesting to look at. And bonus - you can eat it!”
Again, it leans into that pattern of weddings becoming more playful and fun as nearlyweds rebel against the previous trends of neutral tones and tasteful touches, and we’re here for it.
7. Floral Wedding Dresses
Flowers for weddings? Groundbreaking, we know. But forget the classic wedding combo of delicate floral lace and subtle embroidery.
Search for ‘floral wedding dresses’ is up 46% this year, and the wedding fashion industry is meeting the demand with brightly coloured floral gowns and fun 3D floral applique, for a fresh take on the trend.
Sarah Hackett, owner of Rookery Bridal, shares: “Floral dresses are becoming increasingly popular and we are going to see many more of them after the autumn/winter collections come out from designers. Be very aware of the price differences - some of these dresses are hand painted and, therefore have a higher price label."
She also cautions against shopping solely online: "If you want a floral gown, you need to see them to appreciate the colours and the quality. Some dresses are printed florals and some are embroidered so you need to work out which you prefer. Some are subtle and some are very vibrant too.
“Think of your overall look and feel for you special day - does this type of gown suit you and what are you trying to achieve?"
8. Wedding Tuxedos
The US influence on British weddings is still going strong, and we see this in the rise of the wedding tuxedo!
Searches for ‘tuxedo for wedding’ have risen by 24% in the past year, as more nearlyweds ditch the traditional morning suit in favour of chic tuxedos.
“Many grooms are now more conscious of their wedding and are exploring custom tuxedo looks just so they make a statement on their big day," says Nonye Nkwocha from Koch House.
Not only do they look super cool, but they also have a higher wear-again value. Plus, you can live out all your 007 fantasies, which we know adds to the appeal…
9. Live Wedding Painters
When looking for ways to entertain wedding guests, couples are increasingly thinking outside the box, and this has led to the increase in demand for wedding illustrators.
Search for ‘live wedding painter’ is up by 23%, as couples look for interactive wedding entertainment.
These artists can either paint personalised portraits on your big day, or create an illustration of your wedding venue as your guests watch on in real-time.
It’s a great icebreaker and will give you a lasting keepsake from your special day.
10. Micro Weddings
Micro weddings are not just for a global pandemic, it turns out. Small weddings are still very much a thing, as couples eschew large guest lists in favour of intimate gatherings.
Search for ‘micro weddings’ is up 22% this year, which ties in with Pinterest’s data that searches for dinner party wedding aesthetics and garden party weddings are on the rise.
“We are seeing a rise in the smaller, more intimate wedding as the couple enjoy having a whole weekend to spend time with their close family and friends," explains Melissa Hargreaves, owner of Pauntley Court.
“Having a smaller guest list allows for a more unique experience and quality of each element of the wedding day."
By cutting back on guests, nearlyweds are able to extend the celebrations, investing in pre- and post-wedding gatherings and prioritising their spend on the things that matter most, whether that’s a particular band, gourmet catering or the intimate venue of their dreams.
Those are the 10 biggest wedding trends for 2025. Which ones will you be incorporating? You can find a hand-picked edit of vendors to bring these wedding trends to life here.
How We Compile the Hitched Wedding Trends Report
We take our position as wedding experts seriously at Hitched, and our annual Wedding Trends Report is no exception.
In order to bring you the leading wedding trends for the year ahead, our editorial team reviews various sources of data, including reports from leading brands such as Google and Pinterest, as well as our own internal Hitched data.
This data is then analysed - we look for evidence in social media trends, and in the content supplied by the 25,000+ wedding vendors we work with to support these trends - and measure the search growth year over year in SEMRush.
We then seek expert commentary from vendors who specialise in these trends, in order to give you the comprehensive and informative report you’ve just read!
*Data taken from SEMRush, comparing year on year search volume in June 2023 to June 2024
2024 Wedding Trends
Curious about trends from the year before? Wedding trends are slow to change and adapt, so nothing ever really truly goes out of style in weddings. Here are the key wedding trends from 2024.
- Wedding Celebrants: +49%
- Film Wedding Photography: +266%
- Weekend Wedding Venues: +50%
- Wedding Veils: +23%
- 70s Weddings: +29%
- Saxophone Wedding: +143%
- Wedding Dress Hire: +50%
- Wedding Dress Codes: +52%
- Wedding Gift Ideas: +108%
- AI Weddings: +100%
- Budget Weddings: +306%
Feeling inspired to plan the wedding of your dreams? Head to our marketplace to start finding the perfect vendors for you.
