20 Best Online Sex Toy Shops: Where to Buy Sex Toys Whatever Your Vibe
Wondering where to buy sex toys online? These online sex toy stores promise fast and discreet delivery across the UK, with something for every bedroom kink and budget
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Even if you’ve been together for years and have a confident and established sex life, sex toys can be a great way to explore different avenues of pleasure in the bedroom – both with your partner and alone. It’s just about knowing where to look.
If you’d rather shop for toys in private, online is a great place to start, so we’ve rounded up the best online sex toy shops in the UK to help you on your way.
Alongside popular favourites like Lovehoney and Ann Summers – and even names you wouldn’t necessarily associate with the world of sexual wellbeing and pleasure like Boots and Cult Beauty – we’ve broken down each sex toy shop in detail so you can see what each adult toy store is best for, and which is best for you.
After all, intimacy and satisfying sex form the glue that holds romantic relationships together. Sure, you’re marrying your best friend, but often what goes on between the sheets counts for a lot – particularly when the honeymoon (which, let's face it, is more or less shorthand for sun, sea, sex… and more sex) is over, and routine and lazy habits start to creep in.
So, whether you want fun bedroom accessories, new lingerie, or toys to take your self-love to the next level, our guide to the best online sex toy shops has you covered, thanks to their discreet and speedy delivery. Happy shopping!
The Best Online UK Sex Toy Shops – And Why We Rate Them
Strap in and enjoy the ride, lovers!
1. Lovehoney
- Best For: Vibrator variety
The UK’s largest online sex toy shop has just about everything you could imagine, including female-focused sex toys, male sex toys and gender neutral toys.
However, the huge range of vibrators is probably this adult toy retailer's standout star, with everything from rabbits and massage wands to g-spot and clitoral stimulators, bullets to app-controlled vibrators; all filterable by size (ahem), price, material and more.
The site has tons of helpful articles too, including a Vibrator Guide to help you choose the right vibrator and tips and expert advice on how to get the most pleasure out of it.
If you’re a sex toy newbie, take a look at the beginners’ sex toy kits and the gorgeous range of lingerie to inspire your bedroom antics. Lovehoney also offers NHS staff and student discount, with free (super discreet) delivery on orders over £40, so you might even bag yourself a bargain.
By all means, read the customer reviews but be prepared to fall down a rabbit hole – Lovehoney’s customers get very passionate about their personal recommendations!
2. LELO
- Best for: Luxury sex toys
LELO is a Swedish sex toy brand that’s synonymous with beautifully designed, luxury toys and products you probably won’t mind having on display in your bedroom.
From the revolutionary Hex Original condoms (featuring a super thin, hexagonal structure that’s textured inside for better grip) to sleek, gender-neutral toys that can be enjoyed by anyone and everyone, LELO’s quality designs are a game-changer.
The brand’s Sona clitoral massager has been hailed as the world’s bestselling sex toy – and we’re happy to report it certainly lives up to the hype. The friction-free toy uses sonic waves (a bit like a sonic toothbrush) to stimulate the clitoris for an oral-sex-like feel without even making contact with the skin.
Got a partner who doesn’t like going down? Bring this to the bedroom and everyone will be happy.
Everything arrives in a plain, unbranded box – so you won’t scandalise your elderly neighbour if they have to take in the parcel for you!
3. So Divine
- Best for: Affordable sex toys
If you’re looking for sex toys that are equally pleasing to the eye but a little more affordable, So Divine has a brilliant selection of beautifully designed products crafted from buttery-soft silicone that cater to all – men, women, and in particular women going through various sexual life phases, including the menopause.
Shop everything from g-spot and clitoral suction stimulators to a wide range of vibrators in cute pastel colours, as well as Kegel balls, male toys, couple-focused toys and a selection of lubes and essentials to keep you topped up.
With many of the brand’s toys starting from less than £30, and the most expensive being £65, you’ll be tempted to buy more than one item… and we won't blame you if you did.
4. Bondara
- Best for: Bondage
Whether it's restraints and handcuffs or whips and paddles, blindfolds, cupping sets or nipple toys, Bondara comes highly recommended for its extensive collection of bondage and fetish gear.
The online sex toy store sells its own brand of products alongside some familiar names you might expect to see in a UK adult store, including Satisfyer, Womanizer, ROMP, Pipedream and Pride Shop – a sex toy shop which specialises in gay sex toys.
Not feeling quite so kinky? Bondara stocks a great collection of vibrators, role play costumes and naughty bedroom games to spice up date night, too. Have a browse even if you’re not quite sure what you’re looking for – you never know what you might find!
5. Harmony
- Best for: Lube, condoms, and other bedroom essentials
With more than 20 years’ experience selling sex toys and accessories from its physical Soho stores, Harmony is one of the UK’s leading adult toy store retailers – and knows a thing or two about what makes couples tick.
If you’d rather peruse in private, it’s online shop has a wealth of exciting products to order. Alongside adult gifts, games and toys like vibrators, love eggs, travel-friendly and waterproof sex toys, you’ll also find a great range of sexy lingerie and bedside table essentials like lube, condoms, massage oils and even sex toy cleaners.
The online service is second to none; click and collect from one of Harmony’s stores or get free delivery on orders over £50 (with free returns too).
6. Sextoys.co.uk
- Best for: Couples who want to spice things up
Who doesn’t appreciate a label that does exactly what it says on the tin? Sextoys.co.uk stocks a huge array of sex toy brands for males and females, including LELO, Adrien Lastic, ROMP, Tenga, and others.
Alongside vibrators and masturbation toys of all kinds, you’ll find a wide array of naughty gifts and games, massage essentials such as oils, lubricants and candles, and lingerie, too.
Not sure what to order? Try the Happy Ending Vibrating Shower Stroker (£32, pictured) for anyone with a penis. It works by creating a vacuum to replicate the ultimate sucking sensation. Perfect for use alone or with your partner, we're pretty certain it’ll fast become your favourite way to play.
7. Womanizer
- Best for: Female pleasure
Don’t just take our word for how mind-blowingly brilliant the original Womanizer toy is – just ask Lily Allen, who teamed up with the sex toy brand to create her own (frequently sold-out) Womanizer model, Liberty.
The OG toy even features in the music video for Katy Perry’s Woman’s World. Thankfully, the Liberty 2 (£89, pictured) is just as great, if not better.
The secret lies in the brand's patented Pleasure Air Technology, which has alternating pressures to recreate the sensation of oral sex, with up to 12 different wave settings so you can choose exactly how you like it.
Shop other sex toys on the Womanizer site too – from g-spot toys to male toys and couple-focused toys. Each parcel comes perfectly packaged in a discreet, unbranded box.
With its Instagram-friendly aesthetic, this is a label that focuses very much on female pleasure being a form of self-care. Definitely something we can get on board with.
8. BuzzPinky
- Best for: BDSM sex toys
For a fun, fresh and cheeky take on sex toy shopping, adult toy retailer BuzzPinky offers the latest market launches with its easy to navigate website and discreet tracked delivery.
The company offers a great selection of bondage and BDSM gear and sex props – spanning everything from latex and fetish clothing to chastity devices, masks, restraints, spanking toys and more.
You’ll also be able to shop a wide selection of vibrators and toys for both couple fun and solo pleasure from the likes of LELO, Satisfyer, Chisa, Tenga, and BuzzPinky’s own brand, which offers great value for money.
Not sure where to start on your adult toy journey? Check the Buzz Bundles for a curated selection of products for him, her and for couples – including the Ultimate Luxury Pleasure BDSM Bundle (£150) – and thank us later.
9. LookFantastic
- Best for: Sex toy beginners
If you’ve ever shopped for beauty on LookFantastic, you’ll know that the online store sells everything from ultra-affordable to super-luxe makeup and skincare. Well, the same goes for its curated selection of sex toys, with £9.99 sex toy steals to £179 splurges (we’re looking at you, the LELO Smart Wand 2…).
Stocked toy brands include popular favourites like LELO, VUSH, So Divine and Smile Makers in a range of aesthetically pleasing pastel hues, and you’ll be able select a number of wellness extras such as lubricants and cleaners to pop in your basket, too.
The plus side of shopping for sex toys from LookFantastic? Your partner will think you’ve just been buying more skincare, so you can surprise them…
10. Ann Summers
- Best for: Role play
Of course, we couldn’t do an edit of the best online sex toy shops without giving a much-deserved nod to Ann Summers. Not only is this adult toy retailer the OG of sex toy shopping, but it also has great online shopping credentials, too.
It’s also a bit of a one-stop shop for your bedroom needs, with sex toys, sexual wellness products, a great selection of stylish and erotic lingerie and a super fun collection of role-play outfits. From maids to nurses, bunnies to burlesque, fancy dress has never looked so appealing.
Of course, if you’re seeking sex toy inspiration, it’s also worth checking out the brand’s latest Rampant Rabbit models – the classic toy has long been Ann Summer’s number-one bestseller, and for very good reason.
11. Kandid
- Best for: Gender-neutral sexy toys
Kandid is a brand on a mission: to make shopping for sex toys shame-free and more inclusive. The company’s founders are passionate about tackling the stigma around sexual pleasure and changing often-judgemental attitudes, particularly around sex and the LGBTQIA+ community.
Browse a solid range of toys online alongside lubricants and essentials and the retailer’s popular sex toy kits, which make a great cheeky gift for the loves in your life.
The sleek and stylish toys are delivered in discreet but rather cool palm-tree print packaging. Sustainability also plays a huge role in this brand’s business model, so while the body-safe silicone toys are designed to last a lifetime, the packaging is completely recyclable, too.
12. Cult Beauty
- Best for: Sex toys and wellness-focused products
Another store that doesn’t immediately spring to mind when you think of sex toy shopping online, but trust us when we say Cult Beauty is a great destination for fun and frolics.
Better known for its wide selection of iconic beauty brands, Cult Beauty is equally discerning with the sex toys it stocks, only selling the coolest of labels, including Smile Makers, Naydaya, Fur and Coco de Mer.
Alongside its curated selection of toys, you’ll find a wide range of high-performing intimate health and wellness products too – think lubricant drops and balms, intimate washes, luxury massage oils and supplements all designed to boost sexual health and overall wellness.
If you’re already shopping for your skincare essentials, it can’t hurt to add one or two sexy splurges to your online order, too, right?
13. Nasty Gal
- Best for: Impromptu purchases
If your Nasty Gal basket is regularly brimming with outfits, you’ll be pleased to know you can also pop a bargain sex toy in with your wrap dress and off-the-shoulder tops because the retailer has a dedicated sex toy section – and it’s pretty impressive.
Alongside sex toys like rechargeable rabbits, bullets, clitoral vibrators, g-spot stimulators and even a portable necklace vibrator (yes, really), you can also shop saucy board games for at-home date nights, lubricants, condoms, and other bedroom essentials, plus a great selection of fashionable lingerie.
You’ll find brands such as So Divine, Loving Joy and Je Joue as well as some Nasty Gal own brand surprises.
14. Agent Provocateur
- Best for: Spoiling yourself – or them!
Whether you’re looking to spice up your bedtime routine or upgrade your top drawer with some sumptuous lingerie, Agent Provocateur is a one-stop shop for all things sensual – and has some great gifts for a truly lavish treat.
We especially love that the brand’s own premium sex toys are named after different dances; the Rumba invites you to ‘dance to the beat of your own tune’ thanks to its powerful motor, while the Two Step (£90, pictured) is a nifty waterproof vibrating love ring crafted in collaboration with Lovehoney.
Then, of course there’s the huge selection of lingerie which includes everything from corsets to hosiery to nipple pasties, all of which comes beautifully gift wrapped in the brand’s signature branded pink box. Divine!
15. The Natural Love Company
- Best for: Carbon-neutral sex toys
With a slogan that reads ‘F*ck Yourself, Not The Planet’, The Natural Love Company is big, bold and unapologetic when it comes to its environmental responsibilities within the world of intimate pleasure.
The family run company is based in rural Cornwall and crafts its sex toys from recycled ocean plastic. The result is some pretty cool toys that are covered in super soft silicone, including thrusting rabbits, bullet vibrators, clitoral suction toys, curved wands and more.
If you’re not sure where to start, or you’re looking for a sexy gift, the brand’s Sex Toy Hampers come highly recommended. Build your own bundle or shop some ready-made versions, including the Couples Hamper (£159.95, pictured) which features some brilliant toys alongside a cork leather blindfold and leash, organic aloe vera-infused lube and toy cleaner.
Oh, and if that wasn’t enough, the brand plants a tree for every item purchased, promises plastic-free carbon neutral delivery, and even recycles your old toys. Being green never felt so good!
16. Coco de Mer
- Best for: High-end sex toys
A brand that describes itself as ‘the house of pleasure’, we’ve long coveted Coco de Mer’s seriously sexy lingerie – and we feel the same about its luxury sex toys, too.
Alongside its chic selection of lingerie, hosiery and loungewear – all crafted from the prettiest silks and lace – the label also sells a curated selection of intimate toys.
You’ll also find sex props for bondage and fetish play – think leather paddles and riding crops, pure silk blindfolds and supple leather collars – and extra luxuriant bedside table essentials such as massage oils and orgasm balms.
If you’re looking to treat yourself, or someone special, everything from this titillating and sophisticated adult store feels ornately beautiful and elegant, in a super sexy way.
17. Amazon
- Best for: Fast delivery
As with anything you need in an instant, you can pretty much rely on Amazon for your sexy splurges – particularly if you’re a Prime customer.
With a huge selection of toys available, many with next-day Prime delivery, arriving in inconspicuous Amazon packaging, the online giant is a surprisingly good spot to buy your sex toys, igniting zero suspicion from nosy neighbours and fellow household members.
The vibrator offerings are comprehensive and almost every kink is covered; Japanese bondage rope, electric stimulators, sex dolls, sex swings – you name it, Amazon has got it. Just always be sure to read the customer reviews first to check it’s a genuine seller.
18. Simply Pleasure
- Best for: Male-focused pleasure
You’ll find all sorts of exciting pleasure products over at adult toy retailer Simply Pleasure – both online and housed within its physical stores across the country – but where the shop really reigns supreme is with its huge variety of choice for penile and prostate stimulation.
There’s also a huge range of inclusive LGBTQIA+-friendly toys and sexual wellness products from brands such as Me You Us, Rocks Off, Nexus, Ouch! and Main Squeeze, plus tons of others that you’ll recognise from our sex toy shop edit above.
Looking to bag a bargain? Check out the 3 for 2 offering on selected products, including toys, fetish gear, lubes and more.
19. We-Vibe
- Best for: Smart sex toys
From app-enabled massagers to remote-control vibrators, wearable panty vibrators and so much more, kinky couples looking to spice things up with play both inside and outside of the bedroom won’t be disappointed with We-Vibe's selection of smart sex toys.
If you often find yourself away from home for work or other reasons, the brand's collection of long-distance sex toys is also some of the best on the market and make maintaining that intimate connection easier than ever.
Not sure where to start? The brand's bestselling Sync models are perfect for couples to use together.
Facetimes are about to get steamy!
20. Boots
- Best for: Discreet delivery
If you regularly pop over to this British high street favourite for your haircare, skincare and makeup products, you might also consider adding a pack of condoms or lube to your basket – but did you know you can shop a range of sex toys at Boots, too?
Boots stocks a great selection of sex toys online, including a wide variety of smaller (and cheaper) devices like the Durex Intense Vibrating Bullet (£10.50, pictured), Pleasure Ring, or the Slide and Ride Masturbation Sleeve – but you’ll also find higher-end brands such as LELO and Womanizer.
And the biggest perk of using Boots for your sex toy needs (apart from the loyalty card points, of course)? The variety of delivery options. Choose to click and collect for free or upgrade to next-day delivery.
All sexual wellbeing products come in standard Boots packaging, too, so no one will ever guess it’s not your usual toiletries top-up.
Where to Buy Sex Toys in the UK?
Wondering which shops sell sex toys? Some of the most popular picks, and online stores dedicated solely to sex toys, include Lovehoney, Bondara, and Sextoys.co.uk. You'll also find sex toys stocked on wellness and skincare stores such as Look Fantastic, Cult Beauty and Boots, as well as Amazon.
Still, if you’re new to the world of online sex toy shops, we understand why diving in can be daunting. That’s why we’ve compiled a comprehensive list of the best places to buy sex toys online for a super-fast route to pleasure.
Why Buy Sex Toys Online?
The biggest benefit of buying from an online sex toy shop is the opportunity to read legitimate reviews. “From a female pleasure point of view, the sex toy industry has been historically dominated by men and hearing from other women whether a toy is good or not can be really useful,” says Cult Beauty’s found co-founder and co-CEO Alexia Inge.
“The second benefit is the same as buying anything online – convenience; you don’t have to leave the house to do the research and it offers an anonymous option for people who don’t feel comfortable sharing their sexual needs with a sales assistant in store,” she continues.
Are Sex Toys Legal in the UK?
The UK has a relaxed attitude towards sex toys and they are legal – there has never been a specific law against the restriction of sex toys.
Not quite satisfied? Check out our edit of the best sex toys for couples, plus the best long-distance sex toys that can be controlled from anywhere in the world…
